In-depth Brand Analysis - Sephora
STAGE 1 - Brand Identity
- Background: My teammate and I each picked one brand of our own interest. I picked Sephora, his was Warby Parker. We started off by tapping into a brand's identity, about who they are, what they do, what they believe in and so.
By looking up on their website, I was able to extract the following information to fit in the subcategories under brand identity. Still, there are blank areas which means the brand doesn't give much information about that. With that being said, these blanks could become potential opportunities.