Fujie Design
Visual | UX | Experience
Fujie_Zong_Design_Challenge2.jpg

Chicago Bulls | iOS App

CHICAGO BULLS - Relive the legend 

Conceptual UX & UI Design - iOS App

Individual Project 

 

| Background

Conceptual experience design project of Chicago Bulls mobile app. 

I chose this as my answer towards the design challenge for applying for my UX design internship with Crispin Porter + Bogusky.

| Project Scope

Chicago Bulls represents more than just one team of the NBA league, more than even just a top team that has so much honor in the hall. It's been a milestone, an inspiration, the pride of Chicago people, and a legend across the history. 

 

 

| THE CHALLENGE

My scope was to tap into this profound relationship between the team and its fans, starting by understanding how fans interact with games, in Pre-game, During the game, and after the game. 

 

| The Process

By mapping out the major activities users get involved in stages of "pre game", "during the game" and "post game", adding stakeholders' activities and impacts as well, I drafted out the following stakeholder/user journey map. 

Furthermore, by connecting the benefits and relationships between each parties, thus that led me to the insight generating phase.

| OUTCOME & DELIVERABLE

This design challenge was focused on UX thinking, research methodology and various prototyping methods. As the result of a 5-day challenge, I delivered paper mockup and mid-fidelity digital mockup.