Fujie Design
Visual | UX | Experience

Chicago Bulls | iOS App

CHICAGO BULLS - Relive the legend 

Conceptual UX & UI Design - iOS App

Individual Project 


| Background

Conceptual experience design project of Chicago Bulls mobile app. 

I chose this as my answer towards the design challenge for applying for my UX design internship with Crispin Porter + Bogusky.

| Project Scope

Chicago Bulls represents more than just one team of the NBA league, more than even just a top team that has so much honor in the hall. It's been a milestone, an inspiration, the pride of Chicago people, and a legend across the history. 




My scope was to tap into this profound relationship between the team and its fans, starting by understanding how fans interact with games, in Pre-game, During the game, and after the game. 


| The Process

By mapping out the major activities users get involved in stages of "pre game", "during the game" and "post game", adding stakeholders' activities and impacts as well, I drafted out the following stakeholder/user journey map. 

Furthermore, by connecting the benefits and relationships between each parties, thus that led me to the insight generating phase.


This design challenge was focused on UX thinking, research methodology and various prototyping methods. As the result of a 5-day challenge, I delivered paper mockup and mid-fidelity digital mockup.