Fujie Design
Visual | UX | Experience
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FUJIE X SHOE DESIGN

LIFESTYLE AND NATURE INSPIRED ATHLETIC SHOE DESIGN

I have been a runner since six months ago. And because of that, I started to pay huge amount of attention to every aspect of this exercise. Gear, the surroundings, my form and of course, the constant pain when I was a beginner. 

As a designer with a long-term passion towards brands, I have started a personal project to express my own design understanding to some of my favorite brands. Here is the first project dedicated to Reebok. My very first pair of sneaker was a gift from my aunt. A pair of their classic white sneakers with British National Flag logo on the side. That was in the early 90s. Now Reebok has been through a lot of changes, and this brand is revived with vigorous energy, along with their collaboration with Crossfit, and ready to have their say on the fitness business. 

NOTE: THIS IS A CONCEPT AND AN INDIVIDUAL PROJET AND IS NOT AFFILIATED TO REEBOK

Brand Culture and My Inspiration