Fujie Design
Visual | UX | Experience

Toy Design X KIDS II


This toy design project was sponsored by KIDS II in the winter of 2012. I was asked to carry on their traditional ball-dropping game mechanism fused with new animal characters.

This is the sneak peak of part of the final design. I'm currently "defrosting" it from my archive since the NDA is expiring. More details to come. Please stay tuned! 

  • Character Design Phase

  • Preliminary Concept Poll

Concepts based on existing primary characters

Concept - Happy Castleville

Happy Castleville is designed to carry four new characters which were originally developed by myself. Castle as a "container" also brings out the "playground" for these happy animal characters.  The game mechanism carries out the easy-to-use ball-dropping game mechanisms that allows easy implantation and guaranteed fun during the play.