Designer | Strategist | Storyteller

Home

Hi, I’m Fujie / 芙頡

Product designer | Researcher | Strategist


6+ years of working in fast-paced, cross-functional product-engineering squads, I bring deep understanding in product strategy, cross-team collaboration and evidence-based design that scales organization’s core business.

As a lead designer in highly regulated, mission-driven fintech, I built design practice from 0-1 in an early-maturity organization with product and engineer counterparts, scaled a frictional regulatory experience into elegant, in-product experience that grew and retained more customers with mutual trust.

As a manager, I hired and mentored the team’s first early-career product designer, operationalized design practice further in the product domain, supporting 6 product managers and 4 program managers.

I advocated early on to bring content design to the team, and made org-wide efforts to prove the business case.

Great product experience becomes word-of-mouth reputation, while a bad experience haunts the customers long after they have left.

 

Working with Fujie

“Fujie is an remarkable individual that brings an impressive level of passion, knowledge, and enthusiasm to everything that she touches. Although the time I spent with her was brief, she made an impact on me by showing how positive someone can be despite less-than-ideal circumstances. Her excitement over UX and Industrial Design is totally infectious. She gets a solid 10/10 recommendation from me—any employer would be lucky to have her on staff.”

Senior Design Manager | Consultancy

“I had the pleasure of working with Fujie Zong when she interned at CP+ B. Above all, I was impressed with Ms. Zong’s ability to create innovative and surprising solutions to UX design challenges she was given. She was always willing to jump onto any project and work tirelessly until the final solution. Fujie Zong would be great addition to any UX team.”

Design Director | Digital Experience Agency

On my first week at work, Fujie went out of her way to introduce herself. Ever since then she’s been one of the most supportive, caring, and thoughtful coworkers I’ve had. Thanks for being a friend and human first before all else.

Product Lead | Fintech

Fujie is an amazing partner to collaborate with.

Her dedication to solving UX problems is truly inspiring. Fujie's insightful questions and nuanced approach during design critiques left everyone feeling valued and motivated.

Working with Fujie was an absolute pleasure. She brought warmth and a keen sense of design to every project we shared. I hope to work with her again.

Lead Content Designer | Fintech

“Fujie was a very diligent and detailed oriented teaching assistant during GE’s sponsored project. She set and example of professionalism for the undergraduate students in her guidance.”

Strategist | Sponsored Project Manager

Thank you, Fujie for consistently showing up and always being welcoming and accepting for your peers! I really appreciate you always being a bridge and a knowledge base for all things in risk product.

Senior Designer | Fintech

 

Extracurriculum

Trained as an industrial designer, getting hands-on has been my way of learning about the world

I make comics about common imposter syndrome as a designer, grow vegetable in my garden, and making ceramic on a pottery wheel since 2022.

 

💬 Let’s chat!

Conversation starter:

OOUX; growing design team; retain customers; experimentation design; Monster Hunter Rise

Design

|

Research

|

Strategy

|

Design | Research | Strategy |