Level - Motel Service Rebranding
LEVEL is based off intensive research of motel service sector results in a rethinking of the whole motel business. The traditional motel has become a filthy, cheap and last-choice option for the majority of people nowadays, and it has lost most of its used-to-be customers.
With this rethinking and reviving project, we redefined the demographic of users, stakeholders and extended this analysis to the whole industry to re-brand this falling business.
For the 7-week research before we finally reached the innovative idea, a lot of service design tools, diagrams and research methods were used for information gathering, ideation and data-affinitizing.
Check out the following prequel to grasp a better understanding of the background and complete story of this 10-week long project.
Team project. With Virginia Honig, Tuti Pojanaporn and Nathan Sundberg
This video recorded mid-fidelity prototype testing and demonstrated a flow of the service.
Video credit: Nathan Sundberg.
| Storyboard and Service overview
| Personas
| Opportunities and Brand voice
| The Creative Approach
| Complete User Flow with all touch points
